Using the Promotor(a) model, MHP Salud conducts community outreach to promote physical activity among youth and families. Promotores(as) have three main responsibilities: provide outreach daily to the community on incorporating physical activity and to promote the project’s activities and events; provide youth and families guidance and information through interactive sessions related to the incorporation of physical activity; and work with partners to plan community events that provide opportunities to youth and families to incorporate more physical activities into their routine.
Promotores(as) lead four week pláticas (group sessions) in colonias through which they will present information on physical activity to parents and families in a fun, engaging way appropriate for the age of the participants and lead a family-friendly physical activity. Once parents understand how they can lead a healthy, more physically active life, they are able to lead their children to do the same.
Overall Goal: Increase access to and time spent on physical activity among youth and families in Starr County, Texas.
Funding provided by BlueCross BlueShield of Texas
Click here for BCBSTC Healthy Kids, Healthy Families Grant and Program Information.