Organizations throughout the years have depended on the social benefits of in-person outreach by Community Health Workers. Being out in the community and speaking directly to community members is an essential part of what CHWs do and is what makes CHW initiatives both unique and successful. COVID-19 has changed the landscape of how CHWs conduct outreach. As shelter in place orders went into effect, in-person meetings and outreach were immediately halted to prevent the spread of the virus. In order to continue serving their communities, CHWs in our initiatives had to quickly adapt to the circumstances to ensure that they could continue to provide the services so desperately needed in the areas they work and live in.
Promotores(as) have been getting enormous attention in recent years for their potential impact on directly connecting difficult-to-reach populations and health care. MHP Salud has built several programs that enable Promotores(as) to do just that.
MHP Salud Releases Seven Steps to Increase Effective Outreach and Enrollment in Immigrant Populations
With the help of The Strengthening Outreach and Enrollment of Immigrant Populations Special Opportunity Grant, sponsored by Community Catalyst, MHP Salud spearheaded an initiative between July and October 2014 to conduct a community assessment and develop a plan to enhance outreach and enrollment in immigrant communities during the Second Open Enrollment Period in Texas' Rio Grande Valley (RGV).